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Adam Fleischman does not squander the term “umami.” The man who wasn’t trained as a cook nor been to Japan before he conceived of the concept has created what’s arguably the most umami-rich sandwich per square inch. The burger patty is purported to have secret ingredients that amps up the umami quotient. Perhaps more important is the way the in-house grind is cooked—medium rare, but to a browned, crunchy sear where meat meets griddle. It’s also paradoxical in its existence. The patty is juicy but inordinately neat; loosely packed but with a structural integrity that holds it together just until you take the next bite. The bun, a sweet brioche that shines as though it’s been buffed and waxed, is branded with a prominent “U” and toasted patiently to crisp-up its butter-swiped bottoms. Only In-N-Out does its buns better.
The meticulously-crafted, flavor-formulated burgers at Umami are the main draw, but whether you love or hate the Japanese-influenced twist on classic Americana, it can't be argued that every great bur... More »
We've got no shortage of places in Orange County that specialize in burgers and only burgers. They're not diners (not enough blue hair and orthopedic shoes on the waitstaff), they're not fast food (no... More »
While doing "research" for our brutal Game of Burgers, we were offered an off-menu special at Umami in Costa Mesa that we couldn't refuse.A patty from the sea; the Shrimp Pad Thai Burger: Grilled shri... More »
Quick! Everybody get in the car and drive to Laguna Beach! Then fight over the tiny bit of parking that's available on that stretch of Coast Highway.Yes, it's true--OC's second Umami Burger is opening... More »
You have Adam Fleischman to thank for bringing the Japanese word "umami" into the mainstream consciousness. Before he came along and started the popular Umami Burger chain and secured the word as a trademark—something he was allowed to do because... More »
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