The Elite Group

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bpbnewtimesbestof | Palm Beach, FL | 139 Reviews

All powerful women have mastered the art of multi-tasking. Since Broward and Palm Beach counties have some of the most vivacious, accomplished ladies in the country, it only makes sense that they congregate at the same salon. Let men have their poker nights and golf trips; any businesswoman worth her portfolio knows that more gets accomplished in the chair at the Elite Group than just extensions and highlights. Deals are made, cards are exchanged, heads are massaged — and it all happens under the detail-tuned eye of owner Nina Hallick, who has served Fort Lauderdale's best heads for close to eight years. She's got the recipe down pat: By cultivating an assemblage of SoFla's best talent, with each hair wizard specializing, there's a set of hands to match every personality. For those trying to get in touch with their inner glamourpusses, try one of stylist Rudy Rodriguez's voluptuous 'do's. For the professional who eschews cookie-cutter cuts, try colorist and stylist Sofia Navarro-Santiago. Refined power players seeking their softer sides should also consider Hallick's own chair.