Swell

2008 | Best Surf Shop

As all serious surfers know, the last place you want to buy a surfboard is at a surf shop. They're basically overpriced window dressings aimed at making customers think they're buying into the surfing lifestyle when they're really interested in shopping for clothes, which is what makes up the bulk of sales revenue at any so-called "surf shop." Which is why we're going with Swell.com as our favorite this year. The company, based in San Clemente, has been around since... More »