SOCA Gallery & Vircille

2007 | BEST NEW GALLERY, NATIONAL ART

In the real estate game, location is everything. Mortgage banking executive Terri Rundle knew that when she opened SOCA Gallery and the neighboring antique shop, Vircille. Named for its prime location just south of Camelback Mountain, the lofty building features burnished gold walls, cathedral ceilings, and killer acoustics for the musicians that flock to play at the fab space's corporate parties. Admittedly, the eye-popping grandeur of SOCA is what drew us there in the first place, but... More »