Description
It doesn't take a business strategist to understand why Slater's 50/50 has taken off like it has. The burger's own composition (half bacon, half beef) is great marketing. What you need to know about the place you learn the second you're told what 50/50 means. It sells itself. There is no ambiguity about what else to expect. You are not surprised to discover that bacon inhabits more than just that burger. Featured are maple bacon milkshakes, bacon brownies and a BBLT, which not only has bacon, but also Baconnaise. It doesn't matter if anyone actually orders them or if they're actually any good; to have them just there on the menu is a shrewd move. What it does is attracts widespread attention. The restaurant has been featured in at least one national cable food show that lauds the excesses and audacity of places like . . . Slater's 50/50!
