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Winter Music Conference, Miami Music Week, and Ultra Music Festival are all over. But this is Miami. We don't just part one week out of the year. We keep the beat alive all year long! Some of the DJ... More »
"Luxury and white-glove service." That's what South Beach socialites and club wreckers alike should expect from the new SET. In early January, we here at Crossfade reported that the Opium Group clu... More »
The $1-billion EDM pledge. That's what has most recently made SFX Entertainment mogul Robert F.X. Sillerman famous. During the summer of 2012, the New York billionaire, who built his fortune throug... More »
And the uhntz-uhntz continues ... Last month, the Opium Group dropped its Phase One lineup for Miami Music Week 2013, revealing eight shows at four clubs: Mansion, Cameo, SET, and Mokai. Now almost... More »
A media titan who has made billions buying up everything from Graceland to American Idol is poised to become the czar of Miami Beach nightlife. New York businessman Robert F.X. Sillerman has made a significant investment in the Opium Group,... More »
Jet set Night club
With dramatic design inspired by the grand Hollywood homes of the 1930’s and 40’s, SET features a luxurious mix of crystal, Pucci fabrics, baby croc and leather, a futuristic glass fireplace, vacuum compressed elevators, eclectic Tinseltown-era artifacts and ebony macassar, creating a vibe that gives a modern South Beach nod to old Hollywood glamour.
Before Set opened in 2007, ultra-lounges such as Mynt and Mokai were popping up everywhere, aiming to taking over the Beach's -- and the Opium Group's -- high-end clientele. So what did these mega-club wizards do? They created a monstrous lounge with minimal dance-floor space but plenty of couches for VIPs looking to consume copious amounts of liquor. It's a place full of contradictions that has us in a constant love/hate relationship with the venue. We hate it because it's more... More »
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