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Stickers with the words "Salt Life" scrawled in a tattoo-like font are a common sight driving down the road in Florida. The company's clothes are in thousands of stores, and in 2009, it branched out, bringing its exploitation of the ocean-sports lifestyle into food. The first Salt Life Food Shack opened in Jacksonville in 2010. A Coral Springs franchise opened in April 2012. The seafoodcentric menu is inspired by popular ocean-sports hideaways around the globe: Hawaii, Costa Rica, and the Bahamas. Though fair-priced and flavorful, the most interesting thing about Salt Life Food Shack is the business plan. A franchisee says he hopes to open 20 stores across Florida in the next decade. At the same time, Salt Life the brand is eyeing international expansion and wants to get it shirts and stickers into the hands of anyone who might fancy himself an ocean-sports expert.
Shrimp and chorizo nachos for $7.99 and a $7.99 taco of the day. $3 Coronas, sangria, and Dos Equis drafts.
$7 dozen raw oysters or 1/2 dozen garlic parm oysters. $2 skinny or salty margaritas. $5 elevated margarita with Avion. $3 Medalla Light.
Fried shrimp or fish baskets for $9.99. $3 craft draft beers and $5 Malibu specials.
$5 sushi rolls. $3 edamame. $3 Stella Artois drafts and 25% off all wine.
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