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John Varvatos

Map & Directions 315 Bowery St.
New York, NY 10003
  • Sun 12pm-6pm, Mon-Fri 12pm-8pm, Sat 11am-8pm


Village Voice's Description

Born in Detroit, high fashion menswear designer John Varvatos claims a deep inspiration based in rock and roll and rock style. Varvatos has employed many rockstars to model his clothes, and was tapped to produce a high-end line of Converse--aka rock's staple sneaker, appreciated for its unadorned simplicity. However, this 315 Bowery location was once home to the legendary underground punk club CBGB's, and many criticized Varvatos for moving his boutique into the space. The piss and drug dust has been scraped off the floor, and racks of luxury goods now line the dark walls, a few of which still feature some tattered fliers. The store also serves as a commemoration to the CB's with some framed guitars and a stage, still set up in the back for "special events," but does Varvatos really have no respect for rock and roll's anti-establishment integrity? For some lifers, the opening of the boutique was the great blow to the Bowery's scrappy, scummy, Bohemian past. Yet, in spite of the backlash, CB's was firstly about the sweat, grit, and energy, so perhaps there is no proper, authentic way to honor the actual space. At least it's not a Starbucks. --Alex Spoto

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Tips from foursquare

  • Racked on 09/20/10

    Varvatos, who worships at rock's alter, retained CBGB's vibe (sort of). Seek impossibly soft leather footwear, printed dress shirts, fitted motorcycle jackets, and rumpled suiting. [Racked 38 Member]

  • Varvatos moved into the former CBGB space and retained the original walls and dirty dive theme. The he added his soft leather footwear, dress shirts, and motorcycle jackets.

  • BoozeParty N. on 03/07/11

    This dude gutted CBGBs for a fashion store! INFIDELS! But hey, once a month they throw Thursday Nite Live, which has the best open bar in NYC. A friendly tip from BoozeParty.net.

  • Lauren Benet on 12/16/10

    first Thursday of every month, there's a free concert starring a hand-picked rock up-and-comer. free open bar too.

  • Syndicate Media Group on 11/14/11

    NYC [Listen] We love Thursday Nite Live -- a monthly music series featuring great cocktails and killer live music. A must see in this epic space.

Check out John Varvatos on Foursquare

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