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Map & Directions 240 Elizabeth St.
New York, NY 10012


Village Voice's Description

On Project Runway, contestant Emmett McCarthy's appearance was that of the unerringly dapper WASP, one of our city's beloved lost Gatsby types hell-bent on resurrecting spats or straw hats for one jolly last hurrahaor a trip to CVS for more Charmin Extra Bouncy. We mistakenly assumed McCarthy would be stocking his new shop with clothes for a female Gatsby, but the collection is aimed not at Daisy Buchanan but at a trend-seeking Hamptonite. A lot of the items are similar to what you'd find at Scoop or Intermix: the ubiquitous Moroccan belt; resort-ready jersey-knit dresses with decorative inserts for the 0.002% of humanity who actually seek out resort wear; a white jersey-knit top heavily beaded at the collar, negating the need for a necklace but fulfilling that vital unspoken requirement at the Scoop storeaeverything must go with Earnest Sewn jeans. But his simple, elegant halter dresses in silk and linen are cut in a kind, universally flattering fit, emphasizing what's up top while gliding mercifully over our adorable guts. This is what you should expect from a $340 gown, yet don't always receive.

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