Laurie Hessemer has lived in a lot of places, but when she decided to mine her background in green building supplies, she chose Colorado. Paint, she reasoned, is an affordable home-improvement commodity, especially for people who decide to stay and fix up their homes instead of selling, and that's how she conceived of New Era, the only store in the metro area that specializes in paint products that are free of those polluting volatile organic compounds (VOCs). The cost for consumers, she... More »
