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La Victoria Mexican Bakery and Cafe

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2937 24th St. San Francisco CA 94110

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  • Bakery
    Sun, Sat 7am-9pm, Mon-Fri 6am-9pm
    $ $
    MasterCard, Visa
  • Casual
    Kid Friendly, Takeout, Vegetarian Friendly
    Snack Food
    None
  • Not Accepted
    Street
Description

La Victoria owner Jaime Maldonado inherited this Mexican panaderĂ­a from his father. The establishment serves traditional pastries from south of the border, including the artfully crafted shell-shaped Conchita (made with Maldonado's dad's original recipe). Drink De La Paz coffee from a French press or sample the house Mexican coffee, perfectly seasoned with cinnamon and brown sugar. La Victoria rents out its kitchen to food-cart entrepreneurs like Soul Cocina (which occasionally hosts dinners there), and even slings some of its concoctions (i.e. Venga's empanadas and Wholesome Bakery's vegan pastries).








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  • La Victoria\'s Jaime Maldonado Wins Latino Business Award

    La Victoria's Jaime Maldonado Wins Latino Business Award

    Jaime Maldonado understands that the Mission is changing. But unlike some residents who mourn for the past and fight the future, he's willing to change with it. His pioneering, open-minded, forge-ahea... More »

  • La Victoria Bakery: Reinventing the Concha

    La Victoria Bakery: Reinventing the Concha

    When he joined La Victoria Bakery as head pastry chef almost a year and a half ago, chef Luis Villavelazquez wanted to perfect that pan dulce classic, the concha. The fluffy white conchas now in La Victoria's display case are soft and somewhat... More »

  • La Victoria Bakery: Re-inventing the Concha and Other Mexican Breads

    La Victoria Bakery: Re-inventing the Concha and Other Mexican Breads

    When Chef Luis Villavelazquez joined La Victoria Bakery as head pastry chef almost a year and a half ago, he wanted to perfect pan dulce classic, the concha. As I take a bite of a fluffy wh... More »

  • Passover Menus: Kosher Dishes for the Eating

    Passover Menus: Kosher Dishes for the Eating

    There are few opportunities for kosher foodies to pig out, but Passover is an exception. The week-long Jewish holiday is here again, and there's an abundance of non-pig options for followers of the fa... More »

  • Loading More Critics Reviews
  • 2001 | Best Pan Dulce

    Panaderías -- Mexican bakeries -- are located throughout the Mission, particularly along 24th Street, but La Victoria is a longtime favorite. Every panadería's specialty is pan dulce, delicately flavored, lightly textured rolls dusted with sugar and baked into whimsical shapes. At La Victoria they're crumbly on the outside, feathery within, and barely confectionery enough to earn the name "sweet breads" -- the perfect foil for a hot, frothy mug of Mexican chocolate, the... More »

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