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Ideya

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349 W. Broadway New York, NY 10013

212-625-1441 

Website 

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  • Bistro, Latin American
    Sun,Sat 11:30am-11pm, Mon-Wed 12:30pm-11pm, Thu-Fri 12:30pm-12am
    $$, $$$
    All Major Credit Cards
  • casual
    Takeout, Delivery, Family Style
    Brunch, Dinner, Lunch
    Live Entertainment
  • Full bar
    Accepted, Not Necessary
    No Parking
Description

This simple place seems transplanted from Ipanema or Rio Piedrasaa place to stop and eat while greeting friends and sipping rum. Whitewashed brick walls, oscillating fans, and a guayabera-clad wait staff who greet you with "Buena" almost make for a substitute vacation. The bar portion of the restaurant offers a drinker's tour of the rum beverages of the Hispanic world. Select a daiquiri worthy of Hemingway's Floridita, or a mojito, which adds a sprig of mint to lime juice and white rum. Brazil's habit-forming caipirinha, made as it should be with Pitu cachaASSa, is also available, as are appropriate wines and beers from Panama to Guatemala, including Bacardi's retake on Cuba's classic Hatuey.







  • 2000 | Best Cheap Trip to the Tropics in Soho

    Let your eyes salute the altars to Yemaya and Ochun at the entrance to Ideya, where bodega and bistro blend. Snag a table and indulge in one of the myriad riffs on a rum theme, or signal for a beer. Then let the light bacalaitos and the cheese-filled arepas take you south of the border. Some of the appetizers, like the camarones a la parilla, could be light entrées, while the cumin-scented pork loin is made for the hungrier folk. It's Soho, but you'll get out without having to... More »

Back to TopCritic News & Reviews | Write a Review
  • Buena Ideya

    Buena Ideya

    | Tue, January 26, 1999

    Christmas was over, Easter was far away, I needed a break, but the calendar was too crunched for a weekend getaway. I'd just about despaired when Ideya materialized like a hibiscus in a puddle of slush. A neon-rimmed cooler that could have been im... More »

Dinner Menu
Apertivos
$10.00
Tamal De Pollo
stewed chicken & poblano pepper - filled tamal, avocado pico de gallo, black bean purée
$10.00
Frituras De Pescado
snapper fingers, watercress salad, hot & spicy dipping sauce
$9.00
Vegetable Pattie
west indian style vegetable pattie, curried spinach cream
$10.00
Ropa Vieja De Pernil
rioja braised pork, sweet potato croquetas, ancho crema fresca
$12.00
Ensalada De Pulpo
grilled octopus, chayote, & orange, wilted frisée, mint-cilantro vinaigrette
$9.00
Taquitos De Mariscos
mixed seafood filled crispy flour tortilla, chile de arbol sauce, poblano pico de gallo
$8.00
Sopa De Tomate Y Mango
tomato and mango soup, coriander oil, melted tomato
$8.00
Ensalada Ideya
mixed greens, hearts of palm, black beans, pickled shallots, chardonnay dressing
Accompanimientos
$2.00
Camarones
grilled shrimp, mango salsa, cilantro pesto
$4.00
Mexican Spiced Corn On The Cob
grilled corn on the cob, chili crema, queso fresco
$6.00
Cilantro Whipped Yuca
$6.00
Rice & Beans
$6.00
Maduros
Principales
$21.00
Rabito Guisado
blackened oxtail stew, boniato puree, rioja gravy, garlic sautéed swiss chard
$18.00
Vegetales Ideya
grilled zucchini and eggplant terrine, warm chick pea, corn & goat cheese salad, smoky ancho chile salsa
$22.00
Asopao De Mariscos
stew of snapper, shrimp, scallops & mussels, white rice, ginger tamarind broth
$20.00
Pollo Asado
grilled marinated dark meat chicken, yellow rice & red beans, onion-pepper mojo
$24.00
Bistec De Argentina
sliced skirt steak, ideya chimichurri, papaya barbecue, boniato fries
$20.00
Pollo Estilo Caribe
sofrito marinated roasted breast of chicken, cilantro whipped yuca, chorizo hash
$14.00
Medianoche
pressed sandwich of roasted pork, ham, swiss cheese and pickles, ensalada
$20.00
Salmón Tropical
grilled spice rubbed salmon, mango chutney, sautéed collard greens
Desserts
$8.00
Vanilla Tres Leches
latin sponge cake made with three milks, vanilla cream sauce
$7.00
Ideya Flan
ideya's secret recipe
$7.00
Arroz Dulce
warm cinnamon raisin rice pudding, pumpkin ice cream
$8.00
Mexican Spiced Chocolate Cake
chipotle & chocolate cake, sweet tomatillo sauce, whipped creamq
$7.00
Piña Colada Cake
pineapple coconut cake, pineapple marmalade, whipped cream
$8.00
Ideya Sundae
dark chocolate & vanilla ice cream, banana frita, chocolate sauce, spiced pecans, whipped cream
$3.00
$5.00
$7.00
Ice Cream & Sorbet
one, two or three scoops of assorted ice creams and tropical sorbets
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