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Known for its clean, minimalist atmosphere and hefty foil-wrapped burritos the size (and weight) of a small infant, Chipotle pioneered the fast-casual, assembly line Mexican food genre that's since grown to encompass chains like Qdoba and Baja Fresh. The protocol in Denver / Boulder and elsewhere? Diners proceed single-file down the line and orchestrate the construction of their burrito, tacos (soft or crunchy), rice bowl, or salad with proteins including braised pork carnitas and grilled chicken or steak. Rice, beans, and a kaleidoscope of salsas from mild to sinus-clearing, plus garnishes like sour cream, guacamole and lettuce, complete the picture. Once heavily backed by McDonald's, Chipotle broke away from the fast food megacorp in 2006 and has since gained favor with customers by sourcing all-natural, hormone-free meats and even some local produce. It hired celebrity chef Nate Appleman as "culinary manager" in 2010 to man the New York test kitchen and work on research and development to keep Chipotle on the forefront of food trends. Finding your nearest Chipotle is a snap on Voice Places.
When I first heard that Chipotle was changing its menu — running out the first new board the operation has seen since setting down roots in Denver some fifteen years ago — I refused to take it seriously. The second time, I laughed at the person... More »
Steve Ell's little-burrito-chain-that-could has come a long way in the dozen years since it opened its first outlet at 1644 West Evans Avenue -- all the way to Wall Street, where it raised $45 million on its first day of public trading this year. En route, Ells entered into a partnership with (read: sale to) McDonald's, making Chipotle another chain restaurant in a world that's already more or less owned by chains. But in this case, bigger is better: How else are the good people of... More »
Chipotle started out as one lone outpost on East Evans Avenue, then grew to stretch across metro Denver -- and now, with McDonald's as its partner, can world domination be far away? Frankly, Chipotle deserves to be a global power. The eateries offer good, fast service, which is always competent and sometimes downright cheerful. They all use high-quality ingredients, absolutely fresh on the assembly line. And then there's that killer guac. But most of all, we're wowed by Chipotle's... More »
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