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Although this 22-year-old chain has shuttered locations in several larger U.S. cities, its franchised restaurants—some 250 of them—continue the company pledge: No microwaves, no can openers, no freezers, no lard and no MSG, ever. Fast food chains have stressed fresh ingredients before, but Baja Fresh Mexican Grill, founded in Newbury Park, California in 1990, was the first to eschew processed ingredients and canned refried beans in favor of whole foods. Spicy Tex-Mex standards like Fire-Grilled Chicken Tortilla Soup and the usual list of burritos and bean-and-cheese bowls are all a cut above standard drive-through fare. A 500-calorie item menu includes low-calorie carnitas tacos and Chipotle Chicken Salad. Find Baja Fresh in Miami on Voice Places.
So-called quick-casual restaurants are popping up all across America. The concept combines fast-food speed and service with higher-quality food, which is supposedly healthier and fresher. Baja Fresh, a Mexican-inspired operation (owned since 2002 by Wendy's), advertises that it has no freezers on its premises. It also has something most other chains don't: food that tastes good. As expected from the name, seafood items are particularly notable. The cabbage-and-salsa-topped Baja fish taco is... More »
Baja Fresh's menu describes it as "next to Starbucks." It is not. It is next to my dentist. Who does not believe in pain. Whose dental technicians therefore provide laughing gas even for routine cleanings. Whose dental technicians, I therefore... More »
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