Slowly but surely, American Apparel is taking over Manhattan. The company focuses on the basics: AA's simple cotton clothes prioritize fit and material, and they're not produced in sweatshops, so they're politically sensitive, too. Those who balk at paying (relatively) high prices for tees and underwear need only to try these on to be convinced. Their aggressive retail strategy (so many stores in so short a time!) is a bit off-putting, though.
At AMERICAN APPAREL, now popping up all over Manhattan, the clothing is not as outrageously expensive as other casual fashion lines (think of ridiculous Juicy), but priced just high enough to not be "cheap." So it's sort of what the Gap was back in the '90s. Except American Apparel doesn't use sweatshops. More »